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"It’s Not Who You Know, It’s Who Knows YOU! How to Attract the Best Customers and Create an Army of Raving Fans" with David Avrin, President of the Visibility Coach

  • 04/05/2019
  • 8:00 AM - 4:00 PM
  • Courtyard by Marriott Fredericksburg Historic District


  • VSOP Member Registration (includes special pricing for referrals)
  • Registration for non-members of the Virginia Society of Periodontists
  • Registration for staff of VSOP Members

Registration is closed

Please join the Virginia Society of Periodontists for a Spring meeting in Fredericksburg.

If you are unable to attend, this is a great event to send staff to for a low fee!

Date: Friday, April 5, 2019

Location: Courtyard Marriott Fredericksburg Historic District
620 Caroline St, Fredericksburg, VA 22401
(540) 373-8300

Registration and Breakfast: 8:30am - 9:00am
Presentation: 9:00am - 4:00pm
Lunch Break: 12:00pm - 1:00pm

Cost: Members: $250 (with option to add 1 referral at $50)
Non-Members: $425
Periodontal Residents: $100
Staff: $50

Program Outline:

Customer Experience is the New Competitive Advantage - What Works, What Doesn't and Why it Matters More Than Ever

The greatest source of lost revenue for your business is the prospect you never knew about. They clicked away without buying, drove past without stopping in, or hung up on your voice mail system. Worse yet, you have no idea who they were, or how many there were. So, how do you earn and keep customers when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular Customer Experience and Marketing expert David Avrin, CSP will shine a light on the monumental shift in purchasing behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating Customer Experiences worth sharing.


Participants will Learn:

  • How to see all the choices available from the customers’ perspective.

  • How stories of lost opportunities at every level reach the masses and why it matters.

  • How missed moments, and maddening policies are contributing to lost sales and negative reviews.

  • Why differentiation trumps competency and connection earns sales.

David Avrin – President, The Visibility Coach
Castle Rock, Colorado

One of the most in-demand business marketing and customer experience speakers in the world today, David Avrin, CSP has shared his content-rich, entertaining, hard-hitting and memorable presentations to enthusiastic audiences across North America and around the world. Recent presentation locations include: Singapore, Bangkok, Melbourne, Brisbane, Antwerp, Buenos Aires, Sri Lanka, Manila, Rotterdam, Barcelona, Monte Carlo, London, Johannesburg and Dubai. David Avrin shows business owners and leaders, sales professionals, HR audiences and entrepreneurs how to ferret-out, recognize, craft and promote compelling competitive advantages. 


David's business insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world. He is also the author of three books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Visibility Marketing, and his newest book: Why Customers Leave and How to Win Them Back will be in bookstores worldwide this coming March. 

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